Strategy #1- Creating a Culture Shift for Integrative Health/ Medicine
This strategy is very important because it will help determine if the Integrative
Health Initiative will move forward and thrive. There is a great deal of research,
information-gathering and internal assessments to be done before creating a
culture shift. The process should be methodical, intentional, and include key
steps for moving forward.
Locate champions in leadership positions such as physicians, nurses, and
executive team members who recognize and support the benefit of Integrative
Health (IH) to the patients’ experience. Once the champions are identified,
create a meeting to brainstorm strategies for bringing Integrative Health/Medicine
to the organization.
Assess and locate the Integrative Health practitioners in your community to
establish networking and collaborative relationships. This step will help build the
business case for Integrative Health by providing background information on
Complementary and Alternative Medicine (CAM) providers.
Surveying the physician and nursing staff will be the second strategy that will be
used for assessing the perceived knowledge, desire to learn more about CAM
and the support to implement CAM therapies. Once the information is gathered
from the surveys and there is a better understanding about the current staff’s
receptivity to the Integrative Healthcare Program. The survey will provide more
direction as to how to determine an appropriate scope for the initial projects.
Making the business case is an important step in this process. A SWOT analysis
will be necessary for researching the opportunities and threats to creating an
Integrative Health/Medicine program. Investigate and gather research studies
that demonstrate the financial value and return on investment of IH at other
healthcare organizations. Identify themes such as Public Demand for IH, Health
Care Trends, Patient Satisfaction, and Nursing Satisfaction.